One dress? Whatever you say, love.

That title sounds much more disparaging than I meant for it to be. I'm talking about Sheena Matheiken's The Uniform Project. She's endeavoring to spend one whole year wearing the same dress to raise money for Akanksha Foundation. They provide uniforms and other school essentials for children living in Indian slums.

Each day (she's some two months into the challenge) Sheena is revitalising said dress with what the Guardian's Paula Cocozza describes as 'a lot of imagination', but what is, more accurately, a lot of imagination, accessories and well, erm, other clothes.

But who cares – she is fabulous, and most of the 'other' clothes are vintage, second-hand or donated by her many followers. The dress that's the basis for each outfit is a simple reversible a-line number with enough character in the single pleat and neck to hem button-through to bear Sheema's often wacky accessorising. It's designed by Eliza Starbuck and man, do I want one! Concerned about the laundry logistics? Don't be – she's got seven to keep her smelling as sweet as she looks.

Alas, on me, it would be a black dress, but Sheena is a style magician and each transformation is incredible. Here are a few of my favourites...


She's got a great sense of humour too. Here's her oufit for the Coney Island Mermaid Parade and a special Michael Jackson tribute ensemble from the day after his death. Can you guess which is which?